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Privacy Policy

We take your privacy very seriously and comply with the Data Protection Act 1998 to ensure your personal information remains just that.

1) Data Protection Act 1998
2) Privacy Policy
3) Cookies
4) Controlling your personal information
5) External links
6) Surveys
7) Competitions
8) Wish List



1) Data Protection Act 1998

djtechdirect.com is a trading name of Alexander Michael LTD and complies with the Data Protection Act 1998, protection no #Z1458051. We use a security system that protects your information from unauthorised use. However, as no data transmissions over the Internet can be guaranteed to be 100% secure, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.



2) Privacy Policy

The Information we gather may include your name, delivery address, email address, telephone number, payment details, demographic information such as preferences and interests and any other information relevant to customer surveys and/or offers. As well as the information provided to us, information and data may be automatically collected through the use of Cookies through your internet browser. For the exhaustive list of cookies we collect see the Cookies section.

We do not store credit card details nor do we share customer details with any 3rd parties. We will NOT sell, distribute or disclose information about you as an individual or your personal usage of the site ('Information') to any third party other than those listed below, without your consent or unless required or permitted to do so by law.

We use a review based service called "Reevoo" to compile reviews. Your personal details and order information may be provided to Reevoo in order to invite you to review the product(s) ordered and our service. By placing an order, you consent to such use and transfer. We may also contact you directly with an invitation to submit a review to other websites.

We may also send you a personal e-mail from time to time to check you are happy with past item(s) ordered and if you would be interested in anything else. We will not send automatic marketing emails to your registered email address aside from our newsletter if you choose to subscribe. If you do subscribe, we may contact you with questions about yourself in order to tailor future newsletters to your preferences. As a subscriber, you have the option to unsubscribe at a later date, either using the "unsubscribe" link on the newsletter or through your account. We may also send official notices by e-mail from time to time regarding changes to our terms and conditions or shipping arrangements.

If at any time you wish to stop receiving our newsletter or any other information you may have requested from us, please contact us. See Controlling your personal information for more information.



3) Cookies

What are cookies?

A cookie is a small file that a website puts on your computer so that it can recall something about you in the future. These files normally contain information about your visit to a website, the information varies from a set of data about your browser, the journey you took within a website and sometimes volunteered details such as your name and location.

Why we use cookies?

At DJ Tech Direct , we want to give our customers the best experience when browsing and shopping on our website. In order to do that, we sometimes need to store cookies on your computer. Cookies are NOT: dangerous; computer programs; or used to circulate viruses. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. To give a few examples, we use cookies to: Keep a record of the items you've added to your shopping basket for when you return; to remember your preferences; to allow you to share products through social media sites such as Facebook and Twitter; and most importantly, to find out what our website isn't doing well for you and make improvements to it in the future.

How to opt-out using cookies?

You have the right to stop us from storing cookies on your computer. Each browser has its own settings to manage cookies, please refer to your internet browser's user manual on how to disable/remove cookies. This may prevent you from taking full advantage of the website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


4) Controlling your personal information

When you register, you enter your name, billing address, phone number and e-mail address. You may change these details at any time by logging into your account using the "Log In" link on the top-right of your screen.

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact us.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us. We will promptly correct any information found to be incorrect.



5) External Links

We provide links to other websites and information resources for reference only. We are not responsible for the conent of any external websites linked to from this website, each of which may not be governed by a privacy policy. You should view the privacy policies of each external website for further information.



6) Surveys

We always aim to improve the services we offer. As a result we occasionally canvass our customers using surveys. Participation in surveys is voluntary, and you are under no obligation to reply to any survey you might receive from us. Should you choose to do so, we will treat the information you provide with the same high standard of care as all other customer information.



7) Competitions

We may occasionally contact you with the opportunity to enter a competition. Entry into competitions is voluntary, and you are under no obligation to take up an invitation from us to enter. Should you choose to enter a competition, we will treat the information you provide with the same high standard of care as all other customer information, and use the information provided strictly within the entry terms of the competition and this privacy policy.



8) Wish List

Our website includes a "Wish List" that allows you to save items of interest in your wish list after logging into your account. You can login to remove these items at any time. We do not disclose your wish list to any third parties. This feature is provided purely as a convenience to allow you to build up a list of wanted items to look at later.

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