e-mail for advice or call us on 0121 224 7650                 FREE UK DELIVERY (orders over £50)
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About DJ Tech Direct

djtechdirect.com is a DJ kit retailer with retail stores in the centre of Birmingham at the world famous "Custard Factory" which is now the creative quarter of the UK's second city but used to be the factory that made Birds custard. Founded 5 years ago in 2012 and run by experienced staff who are passionate about making music and DJing (with over 25 years experience between us!) we’re focused on stocking the latest and greatest products from the biggest brands in DJ and Music Technology, all at the lowest possible prices, many of which are available to demo in our Birmingham stores.

The BEST Deals & Customer Service

We are authorised retailers for the products and brands we sell and we constantly check our range and prices to ensure we're bringing you the latest and greatest products at the best possible prices. We're not just a website though, our dedicated retail stores are packed with demo kit and stock, with professiona DJ staff on hand to give you expert advice and help you make the right decision. Customer service is our highest priority and we offer what we're confident is the best after sales service and support in the industry. If you've shopped with us once, you're part of the DJ Tech Direct family and we'll always look after you.

DJ Tech Direct Team

When it comes to advice and technical support, you’ll find that we are second to none. Why? Because we live and breath DJ and as DJ's ourselves, we're professional but informal - you won't find stuffy sales men or gimmicks here! Our management team (below) are also backed up by a separate team in serivce, marketing and warehousing, all of which make sure you're always getting the best deal and your order will be delivered as quickly as possible! 

What will you find at our DJ stores?

We're sure we offer more than all of our UK competitors. When you visit us, you'll find:

Icon Retail stores full of the latest DJ and music tect kit
Icon Try before you buy (bring your own music)
Icon FREE demonstrations and product advice
Icon Take your time (no "hard sell")
Icon Price match promise (we'll beat any price from an authorised retailer where we can)
Icon 0% Finance available on orders over £500
Icon FREE UK Delivery (if you cant take it home on the day)
Icon After sales service (it doesnt stop when you leave! Need help with set-up? Call us later on for advice)

With on-site parking, toilets, cafe, bars and other cool shops close by, you’ll find we’re in the perfect location for a spot of DJ shopping and a browse. The photos below give you a snapshot, but we're constantly changing the stores to reflect the latest products, so the only way to see them at their best is to visit (scroll down for address and directions)

Open 9am to 5:30pm Monday to Saturday...  Expert sales advice in store... We sell all the latest Pioneer DJ kit...
From the starter DDJ-400 To the flagship CDJ-2000NXS2 All the accessories you'd need...
Lots of kit available to demo... Even if its not on demo now, we'll get it out for you... Premium Pioneer kit up close...
Lots of items available to collect now... Demo kit on speakers or on headphones It's all here waiting for you to try....

Why are we here?

DJ Tech Direct was set-up to serve the DJ and production community in Birmingham and beyond, in light of the closure of the DJ store Hard to Find Records. With the full support of all the major brands, we’ve filled that gap in the market with a place where you can come to experience DJ and music technology with a friendly and dependable service, so your DJ equipment doesn’t have be hard to find.

You’ll find our retail stores in the Custard Factory, right in the centre of Birmingham (see directions below). Our stores are packed with DJ equipment, lighting, PA speakers, music tech kit and the latest music technology. We've got fantastic hands-on demo facilities so you can see the latest DJ equipment and try before you buy with FREE informal advice and demonstrations. We don’t do "hard-selling", we want you to know what you’re buying and make sure it’s right for you.

Where to find us

We're based inside the "Zellig" building at the Custard Factory in Birmingham (full address below). There are car parks next door on "Deritend" (the dual carriageway that runs upto the Custard Factory) and on "Heath Mill Lane" which runs adjacent to the Custard Factory. When youre on the main street that runs through Gibb Street, we're through the glass doors to the left of a cafe called "Yumm" (scroll down to bottom of the page for more detailed directions)

DJ Tech Direct
Units 8 & 10 Zellig
Custard Factory
B9 4BF

Opening Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30
Saturday 09:00 - 17:30

Please note, we are usually closed on bank holidays. Please check ahead before traveling.

If you want to visit to buy something but can't quite make it before we close, please call us beforehand and we'll do what we can to stay open.

We're based in the Custard Factory, just 10 minutes walk from Birmingham’s New Street and Moor Street Station, 2 minutes from the National Express Coach Station in Digbeth, quite literally just next door to South Birmingham College’s Digbeth Campus, Heathmill Studios, the o2 Institute, Air (God’s Kitchen Birmingham) and Rainbow Warehouse…. We couldn’t be anywhere more convenient. Call us if you get lost on the way for directions on 0121 224 7650 (see our other contact details)

*Parking is pay ‘n’ display – it’s probably amongst the cheapest in Birmingham!


For Sat Nav use either: B5 6DY for the Custard Factory car park off Digbeth High Street (right next door to South Birmingham College). Or use B9 4BF for the rear car park - make sure you choose Gibb Street, B9 4BF if your sat nav uses street names otherwise it may lead you the wrong side of the facility. If you need more detailed directions, here they are:

1) Leave M6 J6 and follow the A38M into Birmingham City Centre. Stay in the right hand lane and leave A38M at the second exit (following the overhead sign to 'ring road & other routes'. At this exit, you'll approach a roundabout with traffic lights, known locally as 'pump island' thanks to the monument in the centre of the roundabout.

2) Take the 1st exit (left) at this roundabout on to Dartmouth Middleway (A4540), following the signs for 'B'ham airport and NEC' or the 'RING ROAD E' sign painted on the road. Carry on down Dartmouth Middleway over the traffic lights until you reach another roundabout. Go straight over this roundabout (2nd exit) and continue down Lawley Middleway (A4540) until you reach another round about.

3) Take the 3rd exit (right) at this round about to Curzon Street. Follow Curzon Street (past Millenium Point on your right) to the traffic lights at the end of the road, and take a left here.
Follow Old Canal Street to Meriden Street (carrying straight over 4 small junctions) until you reach the traffic lights next to 'The Fancy Fabric Store'.

4) You'll have to go right here on the B4100. On the B4100 shortly you'll see the o2 Institute on your left, then South Birmingham College also on your left. Just after the college, there's a car park (just after the left hand turn by the college). That's the Custard Factory car park! You're here.

Don't forget, if you can't visit us, call us for advice instead on 0121 224 7650

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