About Us

Learn a bit more about DJ Tech Direct

Founded in 2012

djtechdirect.com is a DJ kit retailer with full showroom in the centre of Birmingham at the Custard Factory in Digbeth, which is the creative area of the UK's second city ear where plenty of famous clubs are or have been based. Founded in 2012 and run by a dedicated team who are into making music and DJing as much as you are (we're DJs part time!) and we're focused on stocking the best products at the lowest possible prices.

Why buy from us?

FREE UK Delivery if you cant take it home straight away

0% Finance apply at checkout or in store

Money back guarantee not happy? you can return it

Expert advice call us on 0121 224 7650/7655, live chat or e-mail us

Price promise we'll beat any price from an authorised dealer where we can - try us!

DJ showroom fully stocked with the latest kit - try before you buy

After sales service we'll look after you if you have any problems

Low Prices and Great Customer Service

We are authorised retailers for all products and brands on this website. We try and offer the best possible prices and can also help with great prices on package deals, accessories or anything else you need - just call us.

If you've seen a price cheaper elsewhere and its also from an authorised dealer with the full warranty (which is really important incase anything goes wrong), e-mail us and we'll do our best to beat it.

All online prices and deals are also available in store! Customer service is our highest priority and we offer what we're confident is the best after sales service and support in the industry...if you've shopped with us once, you're part of the DJ Tech Direct family and we'll look after you.

Birmingham Showroom

Coronavirus (Covid-19): From 3nd December 2020 our showroom is open again by appointment only - please contact us to arrange your visit. Alternatively, you can order online and orders are shipping as normal (our courier DPD have their own procedures in place to ensure delivery to you is as safe as possible) and you're covered by 14 days returns if you change your mind. If you need help before ordering, feel free to call us on 0121 224 7650 or email us

Our main shop is based in the Zellig building within the Custard Factory are in Digbeth, Birmingham, B9 4BF (scroll down for directions). With on-site parking (cheap car park next to Zellig or free on street parking nearby) and with toilets, cafe, bars and other cool stuff nearby, you'll find we're well worth a visit. Our showroom is packed with all the latest and greatest DJ products ready to try and view before you buy all in a friendly, no pressure environment.

Our stores

DJ Tech Direct

Units 8 & 10 Zellig, Custard Factory, Birmingham, B9 4BF

Opening Hours
Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30
Saturday CLOSED

If you want to visit to buy something but can't quite make it before we close, please call us beforehand and we'll do what we can to stay open.

Please note we are currently appointment only

We're based in the Custard Factory, just 10 minutes walk from Birmingham’s New Street and Moor Street Station, 2 minutes from the National Express Coach Station in Digbeth, quite literally just next door to South Birmingham College’s Digbeth Campus, Heathmill Studios, the o2 Institute, Air (God’s Kitchen Birmingham) and Rainbow Warehouse…. We couldn’t be anywhere more convenient. Call us if you get lost on the way for directions on 0121 224 7650 (see our other contact details)

*Parking is pay ‘n’ display – it’s probably amongst the cheapest in Birmingham!


For Sat Nav use either: B5 6DY for the Custard Factory car park off Digbeth High Street (right next door to South Birmingham College). Or use B9 4BF for the rear car park - make sure you choose Gibb Street, B9 4BF if your sat nav uses street names otherwise it may lead you the wrong side of the facility. If you need more detailed directions, here they are:

1) Leave M6 J6 and follow the A38M into Birmingham City Centre. Stay in the right hand lane and leave A38M at the second exit (following the overhead sign to 'ring road & other routes'. At this exit, you'll approach a roundabout with traffic lights, known locally as 'pump island' thanks to the monument in the centre of the roundabout.

2) Take the 1st exit (left) at this roundabout on to Dartmouth Middleway (A4540), following the signs for 'B'ham airport and NEC' or the 'RING ROAD E' sign painted on the road. Carry on down Dartmouth Middleway over the traffic lights until you reach another roundabout. Go straight over this roundabout (2nd exit) and continue down Lawley Middleway (A4540) until you reach another round about.

3) Take the 3rd exit (right) at this round about to Curzon Street. Follow Curzon Street (past Millenium Point on your right) to the traffic lights at the end of the road, and take a left here.
Follow Old Canal Street to Meriden Street (carrying straight over 4 small junctions) until you reach the traffic lights next to 'The Fancy Fabric Store'.

4) You'll have to go right here on the B4100. On the B4100 shortly you'll see the o2 Institute on your left, then South Birmingham College also on your left. Just after the college, there's a car park (just after the left hand turn by the college). That's the Custard Factory car park! You're here.

DJ Tech Direct History

DJ Tech Direct was set-up to serve the DJ and production community in Birmingham and beyond, in light of the closure of the Birmingham DJ store Hard to Find. With the full support of all the major brands, we’ve filled that gap in the market with a place where you can come to experience DJ and music technology with a friendly and dependable service, so your DJ equipment doesn’t have be hard to find.

You’ll find our retail stores in the Custard Factory, right in the centre of Birmingham (see directions below). Our stores are packed with DJ equipment, lighting, PA speakers, music tech kit and the latest music technology. We've got fantastic hands-on demo facilities so you can see the latest DJ equipment and try before you buy with FREE informal advice and demonstrations. We don’t do "hard-selling", we want you to know what you’re buying and make sure it’s right for you.

Don't forget, if you can't visit, you can e-mail or call us instead on 0121 224 7650